Consumer Trends Emerging from Economic Crisis

Fall 2010 – Consumer Survey

This report summarizes the results of a substantial research effort in which over 6,000 resort real estate consumers were surveyed regarding their intentions and preferences toward purchasing and owning resort residential real estate.  The purpose of the research was to identify consumer trends emerging from the current economic crisis, with a focus on the identification of actionable intelligence useful to developers to modify their products and the efforts required to market them.  Although this report is only a summary of the findings, we believe that it is the most comprehensive and current assessment of resort real estate consumer trends available today. 

Resort Real Estate Survey: Three Preceding Surveys of Industry Professionals 

In the spring of 2009, the Kelsey & Norden Resort Real Estate Survey was launched as an effort to understand potential changes in consumer behavior emerging from economic crisis and to estimate how long resulting trends may last.  The survey was targeted toward industry professionals with significant experience in the field of resort real estate development.  At the time, it was our belief that consumers were so disoriented by the financial crisis that industry experts would be better equipped to forecast the future of consumer behavior. 

Resort Real Estate Survey Interim Update

Fall 2011 – Professionals Survey

Our decision to launch this interim update survey was based on the observation that industry professionals had suddenly become busy with work.  This is a major shift relative to only a year ago when the common denominator was mutual frustration and confusion.  So we wondered what was occupying our peers and if their outlook had changed as a result of this newfound engagement.  This report is an interim update rather than the comprehensive studies of our past efforts; it’s our way of checking in with our peers and sustaining a dialogue within the industry.  The results are indeed interesting and indicate new commitment to prepare for the next market cycle.